Perceptual persuasiveness refers to:
a. how catchy an advertising slogan is
b. how real images look within a message
c. how convincing the narration of a message is
d. none of the above
b. how real images look within a message
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What official language(s) does Hawaii have?
A. English and Spanish B. English only C. Hawaiian only D. English and Hawaiian
According to the text, one reason why researchers have found that women have more intimate relationships than men do is that ______.
A. scholars have traditionally thought of intimate relationships as emotional, feminine, and affectionate B. in today’s society, women are more emotional than men C. scholars have traditionally thought of intimate relationships as being instrumental, masculine, and logical D. men are typically unable to talk about their feelings
Stanley is watching a television show on Netflix to examine its emphasis on racial discourse and power differences between societal levels. What might be one limitation Stanley encounters if he wants to analyze this show critically?
a. The show may not explore the role of power as effectively as possible. b. The show may not help Stanley understand communication better during real interactions. c. The show may reinforce stereotypical racial norms. d. The show may not allow him to create his own interpretations and analysis.
Jasper is being interviewed for a position at a marketing firm. He has just answered a question asking about his least successful marketing campaign. The interviewer then asks Jasper, "What would you do differently next time in order to make the campaign more successful?" This is an example of which type of question?
A. introductory B. closed-ended C. rhetorical D. probing