High consumption/demand for all of the following in the U.S. are the primary cause of increased calorie consumption, EXCEPT _____________.
a. meat and dairy.
b. fruit.
c. sugar.
d. grains.
b. fruit.
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Which heuristics lead us to base decisions on the first piece of information given without taking other probabilities into account?
A. availability B. confirmation C. representativeness D. anchoring and adjustment
The textbook states that one of the reasons why Apple, Facebook, and Google are so successful is because their business models are largely based on promoting ______.
A. innovation and vision B. vision and prescient C. prescient and creativity D. creativity and innovation
Enforcing laws against ________ is complicated because such practices are similar to the legal practice of "trading up."
A) price bundling B) captive pricing C) bait-and-switch tactics D) prestige pricing E) placebo effect pricing
The value assessment method, _______, involves scientists or engineers within the supplier's own firm conducting laboratory tests on a product to provide an estimate of its value
Application of this method depends on detailed knowledge of the customer's usage system. a. internal engineering assessment b. field value-in-use assessment c. indirect survey questions d. focus group value assessment