Deductive arguments are those which lead the audience to agree on premises that eventually
lead to agreement with the speaker?s conclusion.
Indicate whether the statement is true or false
TRUE
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Answer the following statements true (T) or false (F)
1. Ad professionals need to be creative, not flexible. 2. It is better to not be well read, or else, your ideas may be stolen rather than inspired. 3. Creativity is more inspiration than strategy. 4. The basic principles for ad copywriting and news writing are essentially the same.
According to Lustig and Koester, emblems can
A) not be decoded. B) be universally understood. C) mean different things in different cultures. D) do everything listed above.
Cultures that value having power in the hands of a smaller number of people accept an approach to power known as _____
Fill in the blanks with correct word
Garrett knows he won't be able to explain to his audience how to properly hit the tennis ball, so he plans to bring in his racquet and ball and show them. What informative strategy is he using?
A. reporting B. storytelling C. demonstrating D. explaining