The post-closing trial balance contains
a. nominal accounts only.
b. both real accounts and nominal accounts.
c. real accounts only.
d. neither real accounts nor nominal accounts.
C
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A marketing return on investment of 150 percent means that for every dollar invested in marketing and sales expenses, the company is realizing $1.50 in marketing profits
Indicate whether the statement is true or false
It is always wise to have a ______, which is the best outcome you could achieve if the negotiation fails and you must follow another course of action.
A. CAT B. BATNA C. NATBAT D. ZOPA
Outline the Five “I” model of decision-making.
What will be an ideal response?
When deciding how to evaluate costs, a marketing manager should realize that
A. according to the iceberg principle, too much detail in cost analysis obscures the big problems by calling attention to the superficial problems. B. the best method for dealing with fixed costs depends on the objectives of the analysis. C. the contribution-margin approach ignores necessary fixed costs and should not be used. D. the full-cost approach is misleading and should not be used. E. None of these answers is correct.