Selective influence can be prompted by which two conditions?

A. compartmentalization and belittling
B. boomerang effect and polysemy
C. consciousness raising and refutation
D. ethos and pathos


Answer: B

Communication & Mass Media

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Which of the following is true about gendered communication?

a. The differences in men and women's communication are very small (less than 5%). b. The media and popular press minimize the portrayal of communication differences between men and women. c. Many of the differences between men and women's communication are likely due to age and occupation. d. Men are far more immediate compared to women.

Communication & Mass Media

King Vidor's first talkie, Halleluja, employed which one of the following now-common recording techniques?

a. voice-over b. dubbing c. sound montage d. none of the above

Communication & Mass Media

The first step in developing and executing a campaign is to:

a. define the problem. b. evaluate the impact of the problem on publics and on the organization. c. decide which tactics fit the strategy best and how you will monitor each aspect. d. none of the above

Communication & Mass Media

A general proposition applied to a specific instance or minor premise to draw a conclusion is called a(n)

A. emotive proof. B. deductive argument. C. ethical proof. D. inductive argument.

Communication & Mass Media