In the context of marketing research data, an example of primary data is _____.
A. U.S. Census
B. a focus group
C. the Wall Street Journal
D. a company's product sales history
Answer: B
You might also like to view...
Consumer information provider Nielsen uses a life-stage segmentation system that places U.S. households into one of 66 different life-stage groups
According to Nielsen's groups, which of the following refers to the group consisting of hip, single twenty-somethings who are politically liberal, listen to alternative music, and enjoy lively nightlife? A) Striving Singles B) Young Achievers C) Bohemian Mix D) Young Influentials E) Young Digerati
_____ are skills salespeople must learn to build internal partnerships that translate into increased sales and organizational performance.
A. Teamwork skills B. Communication skills C. Marketing skills D. Administrative skills E. Leadership skills
A channel of distribution is part of a supply chain.
Answer the following statement true (T) or false (F)
How property is taxed and what is required to transfer or acquire property is determined by whether the property is classified as tangible or intangible.?
Indicate whether the statement is true or false