Uncertainty avoidance, the extent to which people in a culture feel threatened by uncertain or unknown situations. Cultures strong in uncertainty avoidance are active, aggressive, emotional, compulsive, security seeking, and intolerant. Cultures weak in uncertainty avoidance are contemplative, less aggressive, unemotional, relaxed, accepting of personal risks, and relatively tolerant.
What will be an ideal response?
Religion: Orthodox and Roman Catholic Christian cultures (except the Philippines and Ireland) score high. Judaic and Muslim cultures tend to score in the middle. Protestant Christian cultures score low. Eastern religion cultures score medium to very low (except Japan). History: cultures with a Romance language and history of Roman codified laws score high on uncertainty avoidance. Cultures with Chinese-speaking populations and Confucian tradition tend to score lower.
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In this technology-driven age, why is it more important than ever to write with accuracy, clarity, and brevity?
What will be an ideal response?
To commemorate its first anniversary celebrations, a marketing company released a DVD that contained images and videos of various events from the past year. The DVD was distributed to all employees and most of the company's clients
A few months later, the company received a notice from a musician's lawyers for a copyright infringement. The company argued that they had credited the musician on the DVD and on the first and last screens. What step did the company miss? a. Obtaining permission from the artist b. Checking whether the artist was still alive c. Scrolling the artist's name throughout the video d. Sending a copy of the DVD to the artist
Athabaskan speakers differ from those from Western cultures in which way?
A. Western styles depend on indirect statements. B. Athabaskan style is linear and highly structured. C. Athabaskans believe it is rude to state a conclusion explicitly. D. Western style is designed to secure harmony.
This is the most basic unit of measurement for a commercial and is total number of exposures to a commercial:
a. hits b. gross impressions c. reach d. both A & B e. both B & C f. all of these g. none of these