Businesses use _____ to analyze data.
A. models
B. ideas
C. facts
D. beliefs
Answer: A
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Which of the following is the most appropriate media for a manager advising employees of a revision to the company's bonus structure?
A. E-mail to all those affected. B. Telephone call to each. C. Posting an announcement near the office coffee machine. D. Face-to-face meeting. E. Personal note to each.
A description of how a search engine can help the web specialist at business feel good about its website's ability to handle the e-commerce traffic is an example of an advertisement using a(n):
A) rational appeal B) emotional appeal C) scarcity appeal D) fear appeal
The balance sheet reports
a. the shortfall in cash at the beginning of the year. b. the balance in cash at the end of the year. c. how cash changed during the period. d. how a firm obtains and uses cash. e. both choices a and b.
The objectives section in a marketing plan ________
A) covers the goals of the marketing plan project B) provides a sketch of the market in which the plan is to be implemented C) examines the separate groups that make up the market D) surveys the organization's competition