A marketing and sales budget that specifies each marketing task and the amount needed to accomplish
it is called a bottom-up marketing and sales budget.
Indicate whether the statement is true or false
TRUE
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Which component of the promotion mix is a nonpersonal form of communication that is not paid for directly by a sponsor?
a. sales promotion b. publicity c. advertising d. direct sales e. trade allowances
Long-term capacity decisions that confront managers include all of the following EXCEPT:
A) capital equipment. B) additional land. C) buildings. D) workforce size.
You are 21 years old today. Your grandparents set up a trust fund that will pay you $25,000 per
year for 20 years, starting on your 65th birthday to supplement your retirement. If the trust can earn 7.5% per year, how much will your grandparents need to put in the trust fund today (rounded to the nearest ten dollars)? A) $22,310 B) $11,370 C) $17,450 D) $5,250
Which factor is most significant in determining whether an item is a trade fixture?
A) Degree of attachment B) Relationship to tenant's operations C) Tax assessment D) All of the above