Isabella is the marketing manager of a company that manufactures salt. How can Isabella use a differentiated targeting strategy?
What will be an ideal response?
Answers may vary. Although basic table salt may seem undifferentiated, we can still target several market segments with a different offering for each segment (i.e., kosher salt, crystalline sea salt, flaked sea salt, rock salt, pickling salt) for different needs in terms of how finely (or coarsely) the salt is ground. Salt providers also promote flavor differences based on additional minerals in the salt.
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