Kimberly is irritated that Julia left and borrowed her sweater without asking. Kimberly then plays the stereo loudly when Julia is trying to talk on the phone. This is an example of __________
a. offensive climate
b. acknowledgment
c. defensive climate
d. covert conflict
e. overt conflict
d
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The information on the cover that entices the reader to buy a magazine would be an example of
A) feedback. B) phatic communication. C) informativeness. D) feedforward.
Answer the following statement(s) true (T) or false (F)
1. Brand names first became popular for consumer products following the Vietnam War. 2. When Ladies’ Home Journal ceased publication in 2014, it still had plenty of advertisers interested in buying space in the magazine. 3. In 2013, a study by eMarketer found that American consumers were spending more time with digital media than with television for the first time. 4. The primary purpose of the Super Bowl television broadcast is to deliver 45% of the television audience to advertisers. 5. An advocacy ad is designed to advocate the purchase of a new, unknown product.
Clarity increases as the direct to reverberant sound ratio decreases
a. true b. false
When Andrea's children fight, she tries to find out who started it, so she will know which child to punish. Andrea's strategy is guided by
A) reciprocity theory. B) attribution theory. C) verbal aggressiveness theory. D) cognitive theory. E) interactional theory.