Cody signs and returns a letter from Dora, referring to Dora's Bar-D Ranch and its price. When Cody attempts to complete the deal, Dora re-fuses, claiming that they have no con-tract. Cody claims they do. What standard determines whether these parties have a contract?
The objective theory of contracts is the standard to determine whether the parties have a contract. Under this standard, if a rea-sonable person would have thought that the offeree (Cody) ac-cepted a legitimate of-fer by the offeror (Dora) when the offeree signed and re-turned the letter, a con-tract was made, and both parties are bound. This assessment is de-ter-mined in part by what was said in the letter (did the letter constitute a valid of-fer?) and what was said in response (did the response constitute a valid accep-tance?). Under any circumstances, the issue is not whether ei-ther party subjectively believed that they did, or did not, have a contract.?
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Carmella, a human resources executive, emphasizes to her staff that the department should focus on serving its "customer," the company's employees. Which activity best expresses treatment of employees as customers?
A. telling employees what they must do to meet the needs of the HR department B. directing employees who call to submit their questions in writing on a certain form C. reporting safety performance to the Occupational Safety and Health Administration D. providing employees with the training they need to succeed at work E. keeping records of whether employees complete training when it is required
When a company begins to use a marketing-mix model, marketing managers often have to move from making "gut" decisions to a more ________ approach to decision making
A) intuitive B) structured C) creative D) personal E) emotional
Which of the following traits in today's employees requires management to strive for candor?
A) being younger B) being more hard-nosed C) being more ambitious D) being complacent
For the organization, relationship marketing increases customer purchases, lowers costs and creates free word-of-mouth advertising.
Answer the following statement true (T) or false (F)