Which of the following statements is FALSE? An option
A) is used to keep an offer open to a specific date
B) is a counter offer
C) usually involves the payment of money
D) prevents an offer from being revoked
E) is frequently used by people who want the opportunity to buy shares in a company at a specific price for a certain period of time
C
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Cycle Sales Company offers warranties on all their bikes. They estimate warranty expense at 3.5% of sales. At the beginning of 2019, the Estimated Warranty Payable account had a credit balance of $1400. During the year, Cycle Sales had $299,000 in sales and had to pay out $5900 in warranty payments. How much Warranty Expense will be reported on the 2019 income statement?
A) $5965 B) $7300 C) $9065 D) $10,465
Midnight Magic, a perfume manufacturing company, plans to release a new fragrance during the holiday season at $99 per bottle
The company intends to bring the price down to $49 within six months of its release to attract buyers who couldn't afford the initial price. Which of the following pricing strategies is Midnight Magic using? A) market-penetration pricing B) market-skimming pricing C) competitive pricing D) cost-plus pricing E) product-line pricing
The following two proposals are under consideration by an organization: Proposal 1 Proposal 2 Amount to be invested $325,000 $450,000 Total present value of net cash flow $344,500 $418,500 Net Present value $22,500 $(31,500) Determine the present value index for Proposal 1
a. 0.93 b. 1.08 c. 0.94 d. 1.06
Explain the concept of the triple bottom line. How is this relevant to marketing?
What will be an ideal response?