The ability to take another person's perspective, and to think and feel as that person does, is called what?

A. self-awareness
B. sympathy
C. ethics
D. empathy


Answer: D

Communication & Mass Media

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What was the criticism of the U.S. Army for its new and more extensive marketing campaign launched after recruiters failed to meet their goals during the Iraq war?

A) It wasn't aggressive enough in going after the proper age group. B) It infused militaristic trappings into messages that targeted children. C) It was sexist and did not include females. D) It sold games and clothing but failed to improve recruiting.

Communication & Mass Media

Steven Spielberg is like European filmmakers in that his films are filled with homages and allusions to other movies, genres, and filmmakers

Indicate whether this statement is true or false.

Communication & Mass Media

Elite compared to less elite athletes benefit more from switching these two imagery techniques:

a. visual b. auditory c. internal d. external e. c and d (page 243 left)

Communication & Mass Media

Interpretation is the subjective process of explaining perceptions in order to assign meaning to them.

a. true b. false

Communication & Mass Media