Macro-marketing
A. is a set of activities performed by individual firms.
B. tries to produce discrepancies of quantity and discrepancies of assortment.
C. tries to effectively match supply and demand.
D. focuses on the activities of individual organizations.
Answer: C
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CVS Pharmacy changed its name to CVS Health, reshaping and broadening its lines of products and services to align more appropriately with its revamped "better health" mission. For example, it stopped selling tobacco products altogether
How would this be classified in a SWOT analysis? A) strength B) weakness C) opportunity D) threat E) barrier to entry
Ivan Pavlov is associated with the study of classical conditioning. This means that he studied how:
A) people learn by imitating others. B) organisms associate two different stimuli. C) people associate their behaviors with their consequences. D) organisms respond to repeated stimuli.
Buying signals are clues that the prospect is in either the desire or interest stage of the mental buying process.
Answer the following statement true (T) or false (F)
Authority is a right to give orders, and ______ is an obligation to answer for those orders.
A. accountability B. sustainability C. principles D. responsibility