In general, the specific psychotherapy makes no difference in terms of effectiveness as long as _____ is (are) present in the psychotherapy.
A. transference
B. common factors
C. exposure
D. resistance
Answer: B
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What is the most important element when generating possible solutions to a problem?
a. ?convergent thinking b. ?single-mindedness c. ?time d. ?narrowing down the choices to the correct one
Suppose that some researchers would like to see whether memory is enhanced by using vivid imagery. They locate a large number of studies and use a statistical method to combine all the information, to determine whether vivid imagery is effective
The method they use would be called a a. dissociation. b. correlation. c. meta-analysis. d. metamemory.
What Wundtian system of psychology emphasized the role of unconscious and conscious choice of certain parts of consciousness based upon personal feelings, history, and motivations?
a. structuralism c. empiricism b. materialism d. voluntarism
According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective, but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.
a. advertisements; subliminal messages b. subliminal messages; advertisements c. product placements; advertisements d. emotional appeals; logical arguments