The ______ portrays communication as a one-way process that transmits a message to a destination.
a. interactional model
b. linear approach
c. transactional model
d. co-creation of meaning
b. linear approach
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Why is the notion of “authenticity” important in understanding the commodification of culture?
a. Because the commodification of culture encourages authentic expressions and identities. b. Because the commodification of culture valorizes what is packaged as “pure,” “genuine,” or “untouched.” c. Because nondominant cultures are commodified and exoticized through the notion of authenticity. d. Because the commodification of culture sells the idea of authenticity as sign value.
Samson believes in the all-encompassing power of the media. He thinks that the media have a direct effect or influence on consumers. Samson subscribes to the principles of cultivation theory
Indicate whether the statement is true or false.
It's likely that poor grammar will have little effect on a persuasive presentation
Indicate whether the statement is true or false.
________ cannot take the place of a well-planned, researched and practiced speech
Fill in the blanks with correct word