Process mapping helps managers identify unnecessary efforts and inefficiencies in a business process

Indicate whether the statement is true or false


True

Business

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International strategy helps firms to make choices about how to deploy scarce resources to achieve their international objectives.

Answer the following statement true (T) or false (F)

Business

NASCAR redirected its marketing efforts when a survey indicated that almost 50 percent of its fans were female. This is an example of psychographic segmentation.

Answer the following statement true (T) or false (F)

Business

Why is tracking the impact of an advertising campaign challenging?

What will be an ideal response?

Business

HighLev Incorporated borrows heavily and uses the leverage to boost its return on equity to 30%

this year, nearly 10% higher than the industry average. However, HighLev's stock price decreases relative to its industry counterparts. How is this possible? A) The high levels of debt increased the riskiness of HighLev relative to its competitors. B) Shareholders are not interested in return on equity. C) Markets are inefficient and fail to recognize the benefits of leverage. D) The increased debt resulted in interest payments that made HighLev's operating income drop even though return on equity increased.

Business