Given the nature of marketing-and the kinds of criticism it typically gets-marketing should be evaluated
A. mainly at the micro level.
B. at both the micro level and the macro level.
C. mainly at the macro level.
D. None of these answers is correct.
Answer: B
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Which of the following is the first step that an organization should take in creating or redefining its service environment?
A. Conducting an inspection of its systems and practices B. Reviewing the manner in which external customer needs are addressed C. Empowering its employees to better serve customers D. Making sure it knows who its customers really are
Overlapping _____ allows flexibility in assigning each person’s pay rate within a particular pay level.
A. pay levels B. pay lines C. job evaluations D. compensable factors E. benchmark jobs
Data communication networking models that have won wide acceptance include:
A) OSI B) TCP/IP C) All of the above D) None of the above
Which analysis deals with the percentage of changes in certain items over a period of years?
A) Horizontal analysis B) Vertical analysis C) Incremental analysis D) Trend analysis