Nathan is in charge of inventory management at a furniture manufacturing company. Givenhis role, Nathan will be responsible ________
A) for the machinery used in manufacturing
B) for the evaluation of the demand for furniture for a given period
C) for the wood and aluminum used for the furniture
D) for the capital required for production
C
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For a core competence to be a viable basis for the corporation strengthening a new business unit, there are three requirements. Which one of the following is not one of these requirements?
A. The collection of competencies should be unique, so that they cannot be easily imitated. B. The competence must help the business gain strength relative to its competition. C. The new business must have an established large market share. D. The new business must be similar to existing businesses to benefit from a core competence.
In a low-networked structure, the quantity and magnitude of externally networked activities are limited.
Indicate whether the statement is true or false.
Within a perceptual map, a(n) ________ represents where a particular market segment's desired product would lie.
A. point of parity B. Tapestry cluster C. ideal point D. benefit centroid E. strategic target
Think of the car you are currently driving, or an article of clothing you are wearing. Name three brand associations that are common with this car or clothing. Explain how these associations might influence someone's decision to buy these products.
What will be an ideal response?