The most important reason to purchase an umbrella policy is
A) supplement the liability coverage of your auto insurance policy.
B) supplement the liability coverage fo your homeowner's insurance policy.
C) protect your net worth.
D) A, B and C are all very important reasons.
Answer: D
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A S.W.O.T. analysis
A. identifies a firm's "strengths, weaknesses, opportunities, and threats." B. focuses on what a firm plans to do to "Satisfy Wishes of a Target" customer. C. helps defend against potential competitors by developing a set of competitive "safeguards, weapons, offensives, and tactics." D. seeks to reduce the risk of competitive surprises by scanning the market for "signals, warnings, omens, and tips." E. summarizes a firm's "strategy, wishes (of its customers), outlook, and tactics."
Which of the following is one of the main considerations for the fit of an extension to the parent brand category?
A) transferability of the associations B) the simplicity of the logo C) the extent to which people are aware of the brand D) the amount of money invested in brand building
_____ measures the net assets generated by a firm from operations exceeding dividends declared
a. Assets b. Liabilities c. Shareholders' equity d. Additional Paid-in-Capital e. Retained earnings
Data becomes information when it is presented in a meaningful context.
Answer the following statement true (T) or false (F)