Describe the concept of impression management. Explain the implications for managers.
What will be an ideal response?
| Impression management is the process of portraying a desired image or attitude to control the impression others form of us. This does not mean that the presented image is accurate, although misrepresenting your image can backfire if others later learn that the image is false. Impression management is not inherently a bad thing-in fact, most people regularly engage in some form of interpersonal deception. People who engage in impression management often take great care to be perceived in a positive light. Impression management techniques are commonly used by job applicants in interviews with positive results. In particular, impression management techniques related to self-promotion and ingratiation tend to work well in job interviews. Self-promotion may not work as well on the job, however, because the supervisor has a better opportunity to observe what you can really do. In fact, self-promotion is related to lower performance evaluations. As a manager, being able to detect others' impression management and deception is obviously useful. Because nonverbal cues are most indicative of deception, focusing on the person's body language is particularly helpful. |
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When a manufacturer offers a ________, a customer buys a product from a manufacturer's dealer within a specified time period, and the manufacturer then sends the customer a check
A) cash rebate B) quantity discount C) promotional allowance D) flash sale E) functional discount