Highly communication-apprehensive individuals prefer using more active strategies for

gaining affinity than do low apprehensives.

Indicate whether the statement is true or false


FALSE

Communication & Mass Media

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Which of the following is not the common ideology implicit in Hollywood action movies?

A. ideology of polarity (us vs. them) B. ideology of the rugged individual C. ideology of the American Dream D. ideology of radicalism

Communication & Mass Media

You want to persuade a group of people who use one product to switch to your product. What must you learn about these people before selecting persuasive communication tactics?

a) You need to know what the audience thinks about the product they are now using, as well as what they think of your product. b) You need to take an inventory of every available communication tactic. c) You need to know about strategic communication. d) You need to watch for feedback from your audience.

Communication & Mass Media

You should avoid terms such as "the disabled man" or "the handicapped child."

Indicate whether this statement is true or false.

Communication & Mass Media

"Overselling" oneself in an interview situation is more acceptable in which culture?

a. Japanese b. Dutch c. American d. Chinese e. All of the above

Communication & Mass Media