Which of the following is the stage of the creative problem solving process in which group members recognize a breakthrough and work to build up on or improve an idea?

a) Investigation
b) Imagination
c) Incubation
d) Insight
e) Interrogation


ANS: d

Communication & Mass Media

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In a short essay, using Rob Cesternino as an example, explain how being successful on a short-head media program and a long-tail program differ.

What will be an ideal response?

Communication & Mass Media

In the context of website analytics, what does the visits metric tell you?

A. the number of readers who have navigated to a site B. the amount of time spent viewing a single page C. which pages on a website have been viewed the most D. the reader’s reaction to the content

Communication & Mass Media

Which of the following is true about criticism in public speaking?

a. It is almost impossible to do properly and should be avoided. b. It is easy to give but difficult to receive. c. It makes people better speakers by offering another point of view. d. It only encourages listeners to focus on finding errors.

Communication & Mass Media

Your textbook advises that a closing quotation for a speech should be brief.

Answer the following statement true (T) or false (F)

Communication & Mass Media