Which of the following statements about innovators is FALSE?
A. Innovators tend to rely on impersonal and scientific information sources, or other innovators, rather than salespeople.
B. Innovators need strong social pressure from their own peer group before they adopt a new product.
C. Innovators tend to be young and well educated and are eager to try a new idea.
D. Innovators are also constituted by specialized business firms who are willing to take the risk of doing something new.
E. Innovators often search for information on the Internet, read articles in technical publications, or look for informative ads in special interest magazines.
Answer: B
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