The right to privacy means that individuals
A) cannot gossip about each other
B) cannot be lawfully searched
C) can yell "Fire" in a crowded theater.
D) are protected against intrusions by others.
D
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When Crest is featured as a "cavity fighter" in its advertising competitors aren't likely to make the same claim. This is an example of which form of cognitive message strategy?
A) generic B) preemptive C) hyperbole D) comparative
The term whistle-blower is used to describe an individual who is willing to go public with charges about an organization doing something that is illegal or unethical
Indicate whether the statement is true or false
Which of the following is an ideal prompt for assessing ethical behavior as part of an employee performance review?
a. Is the employee well-liked by coworkers? b. Does the employee have a positive attitude? c. Does the employee support ethics-based initiatives? d. Is the employee supportive of the company’s strategic goals?
Which of the following is most important for direct marketing to be effective?
A) an online presence B) a good customer database C) a well-trained sales force D) telephone marketing E) catalogs