What is NOT a guideline for writing an effective central idea?

a. Consider what your audience will need or want to
know.
b. Preview what your speech will include.
c. Use a complete sentence.
d. Write it in the form of a question.


d

Communication & Mass Media

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________________ refers to verbally communicating my personal perceptions and feelings without attempting to establish blame or find unnecessary corroboration

Fill in the blank with correct word

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Professional advertising is directed at other professionals including teacher and lawyers 2. When advertising in professional journals, be sure to use wild claims and humor. 3. Using a traditional ad in B2B marketing allows more detailed information than you can fit into an online or web ad. 4. Online events are useful for B2B marketing in that they are one-way communication with a passive audience. 5. B2B marketing is more likely to use traditional marketing than social media.

Communication & Mass Media

Select three of the following characteristics of language: (1) Words are symbols with meanings. (2) Words have denotative and connotative meanings. (3) Words reflect concrete and abstract meanings. (4) Words are culture bound. (5) Words are context bound. Then, in a well-supported answer, address (1) what it means, and (2) why it is important for an effective communicator to understand that concept. A superior answer will contain illustrations that are original and not in the textbook.

What will be an ideal response?

Communication & Mass Media

Explain the model of social penetration in terms of how a couple would initiate and deepen a

relationship. What will be an ideal response?

Communication & Mass Media