Seven communication goals were presented in the text. Choose three of those goals, and explain what strategies for impression management are recommended for reaching these goals. Use your experiences to illustrate your response

What will be an ideal response?


Answer: The seven goals to choose from are to be liked, to be believed, to be excused, to secure help, to hide faults, to be followed, and to confirm self-image. Illustrations will vary.

Communication & Mass Media

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You want to give your next speech on the topic of recycling. You already have a great deal of

information about the topic, and it?s something you care about. However, this is supposed to be a persuasive speech, and you doubt that anyone is going to disagree with you about the importance of recycling.  What are some specific things you can do to put  together an effective persuasive speech on recycling for a favorable audience? What will be an ideal response?

Communication & Mass Media

The first broadcast research in the United States was initiated by:

a. Advertisers who wanted to find out how many people heard theircommercials and how effective those commercials were b. Broadcasters who wanted to learn how to attract bigger audiences c. Politicians who wanted to learn how to use radio to campaign more effectively d. Scholars who were worried about the effects of radio on young listeners

Communication & Mass Media

Persuasion begins with clearly understanding your audience and the persuasive objective.

Answer the following statement true (T) or false (F)

Communication & Mass Media

By studying the rhetorical strategies billboards and advertisements use, people can

a. generate findings to better understand the range of viewpoints on social issues. b. better understand democracy. c. evaluate messages critically. d. understand what makes specific public communicators effective or ineffective.

Communication & Mass Media