The customer satisfaction measurement of "customer perceived value" focuses more on loyalty than on customer satisfaction
a. True
b. False
Indicate whether the statement is true or false
True
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Verilux Company sold merchandise to Flight Corp on November 1, 2014, for $10,000 . Verilux accepted a promissory note from Flight Corp for $10,000 . The note has a term of 5 months and a stated interest rate of 7%. Verilux's accounting period ends on December 31, 2014 . What amount should Verilux recognize as interest revenue on December 31, 2014?
a. $ -0- b. $ 116.67 c. $ 291.67 d. $ 280.00
A vertical retail audit _____
a. is one in which a retailer's employees are not aware that the audit is taking place b. involves an analysis of the overall performance of the retailer c. is also called a "retail strategy audit" d. involves an in-depth analysis of a retailer's performance in one area of its strategy mix or operations
What is an advantage of large, well-resourced firms in their attempts to innovate?
a. They can simply take over innovative new and small firms b. They have more creative people c. Both of the above d. None of the above
Going to the DogsDemand for pet services is greatly increasing across the United States. In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills, swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice. Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses.Refer to Going to the Dogs. The doggy daycare center is more like a dog
resort than a dog kennel. A dog daycare represents what type of new product? A. competitive innovation B. discontinuous innovation C. new product lines D. revision to an existing product E. higher-priced product