Brainstorming is a technique for generating ideas by encouraging participants to offer as many ideas as possible in a short period without any analysis until all the ideas have been exhausted.
Answer the following statement true (T) or false (F)
True
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Making sure a goal is challenging but attainable is focusing on what characteristic of goal-setting theory?
A. specific goals B. difficult goals C. goal acceptance and commitment D. feedback
In contrast to tools such as advertising and sales promotion, personal selling is often a much more effective tool
A. in complex purchase situations. B. in impulse buying situations. C. for buyers that have thoroughly researched the product. D. for routine purchase situations. E. for buyers engaging in repeat purchases.
According to Burke, the leader of change management par excellence is ______.
A. Bill Gates B. John Kotter C. Donald Trump D. Alexander Hamilton
Patrick told his boss, "Unless we invest in new technology, such as computer-integrated manufacturing (CIM), we will not be able to deliver more high-variety and high-volume products. With CIM, we will have computer-aided ________ and computer-aided ________, so that the work of our engineers and factory workers will be more in sync."
A. design; shipping B. design; manufacturing C. ordering; manufacturing D. purchasing; shipping E. purchasing; manufacturing