Shine Enterprises mass produces an all-purpose floor cleaner that is aimed at the whole market. This firm uses a(n) ________ marketing strategy
A) segmented
B) undifferentiated
C) individual
D) niche
E) one-to-one
B
You might also like to view...
Any initial direct costs incurred by the lessor for a lease agreement that is classified as an operating lease should be
A) expensed in the same period that the expenditure is made. B) recorded as a prepaid asset and allocated to expense over the lease term. C) deferred and recognized as a reduction in the interest rate implicit in the lease. D) directly charged (debited) to Retained Earnings.
Happy Trails, Inc. manufactures railway coaches and uses the FIFO method of process costing to record costs. The Work-in-Process Inventory of the Heating Department on October 1 was 74% complete for materials and 23% complete for conversion costs. On October 31, its ending Work-in-Process Inventory was 84% complete for materials and 41% complete for conversion costs. This means that for the ending inventory, ________% of the materials and ________% of the conversion costs were added during October.
A) 74; 41 B) 26; 23 C) 84; 41 D) 41; 84
Benchmarking identifies ______.
a. the best practices used by other firms b. governmental standards that a company must meet c. international standards that a company must meet d. industry standards that a company must meet
Shares without par value may be issued for any amount set by the board or the shareholders
a. True b. False Indicate whether the statement is true or false