The basic unit for magazines is the

a. Spread
b. Page
c. Column inch
d. Insert


b. Page

Communication & Mass Media

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In his assertion that "Nothing is clear in and of itself but in some context for some person," communication scholar Robert L. Scott meant that __________.

A. when we talk with others, we say things in certain ways that undermine the creation of meaning B. one person's perceptions are not more accurate than another's C. words are static and unchanging D. communication occurs in a linear, step-by-step fashion

Communication & Mass Media

If commercial programming consistently portrays European Americans as upstanding citizens and members of other races as lazy, criminal, or irresponsible, viewers may come to accept such representations as factual. This is known as __________

a. gatekeeping b. mainstreaming c. reasonance d. the mean world syndrome e. constructing the news

Communication & Mass Media

Affect displays are nonverbal movements that indicate how we feel

Indicate whether the statement is true or false

Communication & Mass Media

In his speech, Roger explains to the city council the common ways cities handle

citizens' trash disposal needs. He discusses an annual city-wide cleanup as one possibility versus a "special pickup" for each individual household (one free per year, scheduled by the household) as another possibility. He presents the information in a fair and unbiased manner, in the interest of empowering the council to choose freely and intelligently their own program for waste management. By doing so, he is _____. A) sharing ideas B) articulating alternatives C) providing a demonstration D) shaping listener perceptions

Communication & Mass Media