In 2011, how much money was spent on all forms of advertising?
a. 500 million dollars
b. 2 billion dollars
c. 60 billion dollars
d. 316 billion dollars
d. 316 billion dollars
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An example of wellmanaged “crisis public relations” occurred during:
a. the Nixon administration’s effort to distance itself from the Watergate breakin. b. the introduction of Cabbage Patch dolls in 1983. c. Natural beverage maker Odwalla's response to reports it had sold unpasteurized apple juice containing E coli bacteria. d. the Alaska oil spill of 1989.
The Federal Communications Commission has the power to
a. pass its own regulations. b. adjudicate disputes within its realm of authority c. regulate interstate and international communications by wire, satellite and cable. d. All of the above
Samantha is talkative, while Annmarie is quiet. These are examples of their
a. communication traits. b. communication setbacks. c. personality types. d. intercultural rules.
A competent communicator
A. struggles to find the correct words. B. interrupts as he or she sees necessary. C. uses language correctly. D. falls silent unexpectedly.