You can help satisfy a member's control need by giving that person responsibility for and leadership of a special project or a highly visible and important subcommittee

True

False


ANS: True

Communication & Mass Media

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Time Warner’s Sports Illustrated magazine was first published by Henry Luce

a. True b. False

Communication & Mass Media

Which of the following activities is a type of "media audit?" a. A public relations firm interviews customers at a client's retail outlet aboutwhether media advertising influenced their decision to patronize thebusiness

b. A public relations firm interviews media professionals about theirimpressions of a client. c. A public relations firm conducts a content analysis of media coverage abouta client. d. A public relations firm surveys a client's potential customers about the kindsof media advertising they enjoy.

Communication & Mass Media

An agency found that a television channel was not revealing the source of its video news. After repeated warnings to disclose the sources, the agency cancelled the channel's permit. Which agency has the authority to take such actions?

a) Federal Communications Commission (FCC) b) Equal Employment Opportunity Commission (EEOC) c) Securities and Exchange Commission (SEC) d) Federal Trade Commission (FTC)

Communication & Mass Media

Mind mapping is a holistic record of information on a topic

Indicate whether the statement is true or false

Communication & Mass Media