To meet market needs companies sometimes change product names so that the name in the local language is culturally meaningful. This is an example of a company using ________ strategy.
A. a single country
B. a transnational
C. a multidomestic
D. an international
Answer: C
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American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________
A) brand mantras B) brand parity C) brand identity D) brand architecture E) brand extension
Which of the following is NOT an example of a storage device in an accounting information system?
A) computer B) financial statements C) filing cabinet D) server
The ________ is a business philosophy that says the customers' want-satisfaction is the economic and social justification for a firm's existence.
A. scientific approach to business B. Six Sigma concept C. TQM concept D. marketing concept E. sales heuristic
A company with no investment outside its home country other than the direct purchase of products and services is referred to as a(n) ________ company
A) international B) outsourced C) offshored D) multinational E) global