How can a subject matter expert from the Falcon's Lair ensure that an interview with a reporter remains focused on the intended message?
What will be an ideal response?
An interviewee can stay on message during an interview with a journalist by not letting the journalist steer the discussion off course; and staying focused on the intended agenda. Interviewees can use bridging to stay on point by answering questions that get off topic by saying something like, "That's a great question, but what you really need to focus on is . . ." Interviewees can also use language to accentuate the main points. Using verbal signposts such as "this is important," or "a critical thing to remember is" are useful tools in highlighting important concepts to reporters.
You might also like to view...
Which of the following is likely to happen according to monetarists if money supply in an economy decreases suddenly??
A. ?Output and employment falls B. ?The interest rate falls C. ?Investment rises D. ?Consumption rises
________ ventures consist of one company collaborating with foreign investors to create a local business in which they share possession and control
A) Licensing B) Direct investment C) Contract manufacturing D) Management contracting E) Joint ownership
Answer the following statement(s) true (T) or false (F)
1. Experiments do not have to have a clear purpose; they only need to be observed and have an outcome. 2. If the experiment fails to deliver the results the entrepreneur anticipated, the experiment is a failure. 3.A new perfume manufacturer wants to test peoples’ reaction to the scent.As people enter a large department store, they are sprayed with the product and asked to fill out a questionnaire in exchange for a free sample.This would be an acceptable way of conducting the experiment. 4. A prototype is often created before a pilot test is conducted. 5. For a prototype to be effective, it must communicate what our ideas would look like, behave like, and how they work.
. Suppose that a friend of yours is considering crowdsourcing for a new smartphone app. Since he is not a programmer, he needs help developing the software. However, your friend has significant marketing outreach because he is in contact with the very people who would be most likely to download and pay for the app. Describe the advice you would give your friend, informing him of the advantages and disadvantages of crowdsourcing for his project.
What will be an ideal response?