Explain how firms use strategic alliances to change the industry structure in their favor.
What will be an ideal response?
Firms can use strategic alliances to change the industry structure in their favor. Firms frequently use strategic alliances when competing in so-called battles for industry standards. Or they may also initiate these alliances by themselves to challenge market leaders and thus change the underlying market structure.
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________ is a consumer promotion tool that involves inviting prospective purchasers to try the product without cost in the hope that they will buy
A) Sampling B) Premium C) Cross-promotion D) Free trial E) Rebate
Answer the following statement(s) true (T) or false (F)
1. Information sharing is unlikely to be beneficial to end consumers. 2. Business process management is commonly recognized, in modern times, as automated process management. 3. Successful business process management enables a firm to better respond to changes in customer requirements. 4. The use of big data allows ERP systems to better recognize and respond to customer trends. 5. ERP is not an appropriate system via which to manage sustainability.
A retailer of Dry Day deodorant prices it at $2.00; it costs the retailer $1.40. What is the approximate markup as a percentage of selling price?
A. 3% B. 14.3% C. 30% D. 70% E. 12%
Social media users can post trademarked images or copyrighted materials without infringing the owners' rights, even if it is done without permission
Indicate whether the statement is true or false