________ is the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment to improve marketing effectiveness
A) Market research
B) Marketing management
C) Competitive intelligence
D) Market intelligence
E) Internal marketing
A
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The acid-test ratio differs from the current ratio in that it
a. represents the amount of cash on hand instead of the amount of working capital. b. excludes inventories and accounts receivable from the numerator of the fraction because of obsolescence and possible nonpayment. c. is a stricter test of a company's ability to pay its current debts as they are due. d. signals the need to liquidate marketable securities when it drops below 5 to 1.
Which of the following would be included in cash and cash equivalents on the balance sheet?
A) sinking fund B) bank overdrafts C) commercial paper D) compensating balances
Under the direct method of reporting operating cash flows, a company deducts its operating cash outflows from its operating cash inflows to determine its net cash provided by (or used) in operating activities
Indicate whether the statement is true or false
Hatch and Schultz (2001) argue that expressive organizations align three major organizational features: vision (strategy), culture (employees), and image (brand) by analyzing the three possible gaps between them. One gap is the vision-culture gap which refers to _______________.
a. There is conflict between the organizations vision and how the organization is being perceived in its own environment b. Employees behave in ways that are inconsistent with the organizations espoused image c. Management develop a vision not shared by employees, and which alienates or separates employees from the strategy of the organization d. The culture of the organization forces it to ignore the vision of the organization