One key strategies for managing effective communication in a crisis situation is to
A. prepare a written statement
B. talk "off the record."
C. talk "on the record."
D. pay attention to the reporters.
A
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Assess the role of emotion, or pathos, in persuasion and the role of frames in producing emotion When Mitchell assumes his audience cares about the well-being of children and encourages them to join a volunteer program to become a child's mentor, he's appealing to the audience's sense of __________.
A. sympathy B. nobility C. ethos D. fear
When a person considers speaking publicly one of his/her concerns should include
a. his/her pounding chest and dry mouth. b. his/her own cultural background. c. his/her audience's pounding chest and dry mouth. d. his/her audience's cultural background.
Jean-Paul began his talk by saying, "We all need to come together and help those in our community in need." These words help build a sense of community and foster Jean-Paul's __________.
A. pathos B. logos C. ethos D. monos
SELECT ALL THAT APPLY. Readership surveys help journalists understand ______.
A. how reader expectations have changed B. how loyal the reader is to the publication C. who is paying attention D. what appeals to readers