In ____ systems, data and actions are encapsulated
a. relational
b. object-oriented
c. network
d. parallel
b
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The click-through rate is
A. the total number of people who have purchased the product online divided by the number of people viewing the Page. B. the percentage of e-mail recipients who buy the product after receiving a targeted message with an embedded link. C. the total number of people who have visited a brand's Facebook Page and have become Facebook fans. D. the percentage of recipients who have clicked on a link on the Page to visit a specific site. E. the percentage of customers who buy a product from the brand website.
To validate the study, the supervisors call 1 percent to 10 percent of the respondents to inquire whether the field workers actually conducted the interviews
Indicate whether the statement is true or false
Ichiro is a marketing manager at a consumer products company. Ichiro's company has started selling consumer information to other sources without informing its customers that it is doing so. This is referred to as the ________ of CRM.
A. unintended consequence B. dark side C. evolution D. legal loophole E. added benefit
Sales promotion is a promotion mix element that provides an inducement for an end-user consumer to buy a product or for a salesperson or someone else in the channel to sell it.
Answer the following statement true (T) or false (F)