Crowdfunding can best be described as:
a. obtaining funds from a group of professional investors
b. obtaining funds from a small audience, who together form “the crowd”
c. raising capital from a large audience, usually through the Internet
d. a high-risk strategy to raise startup money
c. raising capital from a large audience, usually through the Internet
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It is the researcher's responsibility to select only sample frames that:
A) perfectly represent the true population B) have the least amount of error at a reasonable cost C) have no error regardless of the cost D) have error limited to 20%-30% E) none of the above; researchers do not choose the sample frame
If $50,000 of fixed costs will be eliminated by dropping the football helmets line, how will dropping football helmets affect operating income of the company?
Crash Sports, Inc. has two product lines—batting helmets and football helmets. The income statement data for the most recent year is as follows:
A) Operating income will increase by $50,000.
B) Operating income will increase by $70,000.
C) Operating income will decrease by $90,000.
D) Operating income will decrease by $20,000.
Marketing strategy planning is difficult for marketing managers because:
A. they rarely know enough about the needs and attitudes of their target markets. B. other dimensions of the market environment may force changes in possible marketing mixes. C. proposed plans for each of the "four Ps" have to be blended together. D. competitors are usually trying to satisfy the same or similar needs. E. All of these alternatives are correct.
Which concept below can be defined as an effect that occurs when organizations fail to keep up with emerging innovations, putting themselves in danger of missing lucrative opportunities to capitalize on them?
a. Net losses b. Innovation sparcity c. Organizational cultural lag d. Idea extinction