Why are the logistics of a meeting so important?
Room arrangement can either facilitate or interfere with achieving the goal of a meeting. Technology can facilitate a successful meeting or distract participants. Costs also may be affected.
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Sales promotion expenditures increased as a percentage of budget expenditure for a number of years. Growth has, however, recently slowed. Which of the following is a factor that has contributed to the growth of sales promotion expenditures?
A) Many brands have come to be seen as dissimilar. B) The efficiency of advertising as a promotion has improved. C) The trade demands more deals from manufacturers. D) Consumers have become less price-oriented. E) The number of brands in the market has decreased.
Promotion is also referred to as ________.
A. marketing communication B. slogans C. digital marketing D. place E. advertising
How might a logistics manager balance the need to both satisfy customer demands and maximize channel profit?
What will be an ideal response?
Which of the following is a factor that influences an expatriate while making an anticipatory adjustment?
A. The previous experience the expat may had with the assigned country or with countries with similar cultures B. The toughness with which the expatriate faces a whole new cultural experience C. The expat's ability to maintain a positive outlook in the face of a high-pressure situation D. The job itself, as reflected by the clarity of the role the expat plays in the host management team