In your own words, explain the differences among a horizontal merger, a vertical merger, and a conglomerate merger.
What will be an ideal response?
A horizontal merger is a merger between "like" firms-firms that make and sell similar products or services in a similar manner and in similar markets. A vertical merger is between firms that operate at different but related levels in the production and marketing of a product. A conglomerate merger is between firms in completely different industries.
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Explain the concept of mass marketing
What will be an ideal response?
Most persuasive messages use an indirect approach
Indicate whether the statement is true or false.
A company has just received a special, one-time order for 1,000 units. Producing the order will have no effect on the production and sales of other units. The buyer's name will be stamped on each unit, at a cost of $1.50 per unit. Normal cost data, excluding stamping, follows: Direct materials…………………………… $ 10 per unit Direct labor……………………………….. 16 per unitVariable overhead………………………… 4 per unitAllocated fixed overhead…………………. 12 per unitAllocated fixed selling expense…………… 8 per unit Prepare an analysis that indicates the selling price per unit this company will require to earn $3,000 on the order.
What will be an ideal response?
A donee beneficiary cannot sue a promisor directly for breach of contract.
Answer the following statement true (T) or false (F)