The environment is one of the elements in an interpersonal communication model.
Answer the following statement true (T) or false (F)
True
The environment (office, call center, store, and group or individual setting) in which you send or receive messages affects the effectiveness of your message and is a component of the interpersonal communication model. For example, in a busy business environment, you or others may take shortcuts in communicating and send a perceived curt or abrupt verbal and/or nonverbal message. This could potentially cause a service breakdown.
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A company can take several steps to improve the quality of its marketing intelligence
If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence. A) sales-force surrogates B) intermediaries C) external networks D) advisory panels E) customer feedback systems
Updating someone on projects or the status of an order is an example of what type of routine communication?
A) Goodwill messages B) Answers to routine requests C) Claims and adjustment requests D) Good-news announcements E) Routine informational messages
A measure of central tendency, given as the value above which half of the values fall and below which half of the values fall is called the ________
A) mean B) mode C) median D) maxima E) binary inflection
In what way is Dell's expansion into the global arena a departure from its prior marketing practices?
A. Dell sold its products to emerging markets using the telephone and Internet sales strategy that was so successful in the United States. B. Dell sold only laptops in China whereas it sold both desktops and laptops in India due to trade restrictions in China. C. Dell designed and distributed the same products globally to take advantage of economies of scale. D. All Dell products were manufactured in the countries within which they were sold. E. Dell opened shop-within-a-shop counters in selected retailers in India so shoppers could experience the products.