A company can take several steps to improve the quality of its marketing intelligence
If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.
A) sales-force surrogates
B) intermediaries
C) external networks
D) advisory panels
E) customer feedback systems
C
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Which of the following is a cash outflow for a financing activity on the statement of cash flows?
A) purchase of long-term investments, such as the stock of another company B) loans made to another party C) purchase of treasury stock D) purchase of land
The Americans with Disabilities Act of 1990
a. Led companies to hire only disabled applicants b. Led companies to keep separate medical and employment files c. Led companies to take affirmative action related to hiring those with disabilities d. None of the above
Trend refers to:
a. the long-run shift or movement in the time series observable over several periods of time. b. the outcome of a random experiment. c. the recurring patterns observed over successive periods of time. d. the short-run shift or movement in the time series observable at some specific period of time.
Setting the upper and lower control limits in a control chart closer to the center line results in a a. lower probability of a Type I error
b. lower probability of a Type II error. c. lower probability of both a Type I and Type II error. d. higher probability of both a Type I and Type II error.