Which of the following is NOT a channel intermediary?
A) the supplier of the raw materials used to make glass windows
B) the distributor who sells stained glass windows
C) the wholesaler who buys the stained glass window from its creator
D) the showroom that displays glass windows for customers to see
E) the manufacturers' agent who sells the stained glass windows
A
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Which of the following is a discount to the retailer or wholesaler based on the volume of product ordered?
A) merchandising allowance B) case allowance C) forward buying allowance D) push money E) incentive program
One of the major disadvantages of oral communications is that it ______.
a. discourages feedback b. is usually harder than written communications c. is usually slower than written communications d. leaves no record of what was communicated
There are more families than households
Indicate whether the statement is true or false
When compared to Generation X, members of Generation Y are most likely to influence
A. automobile design. B. health care and insurance. C. retirement plans. D. children's designer clothing lines. E. all forms of communication.