Which of the following is an advantage of communicating via a rich channel of communication, such as a web cam?

A. You have more control over a presentation than you do with a lean channel.
B. You can more easily engage your audience than is possible with a lean channel.
C. It is easier to reach a wide audience than it is with a lean channel.
D. It requires less rehearsal than using a lean channel.


Answer: B

Communication & Mass Media

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Which type of media allows advertisers to target a specific audience and get a message to that audience quickly?

a) Direct mail advertising b) Outdoor advertising c) Point-of-purchase advertising d) Online advertising

Communication & Mass Media

Relationship messages can best be described by

a. decision making and market analysis. b. status symbols, integration among supervisor/employees, peers. c. task definition. d. task evaluation. d. problem solving.

Communication & Mass Media

A preview of main points in a speech introduction should be a long and detailed description of the main areas you intend to cover in your speech

Indicate whether the statement is true or false

Communication & Mass Media

When a speaker persuades listeners with _____ arguments, the listeners are more likely to remain persuaded over time and are more likely to resist counterarguments that may come up in the future

A) ethical B) emotional C) logical D) abstract

Communication & Mass Media