Amanda is a twenty-four year old student. For two years Amanda has been going to gym and using weight equipment, stationary bicycles, and step machines to improve muscle tone. One spring afternoon Amanda was using a weight machines in the usual way (and the way she was showed how to use it), when the machine malfunctioned causing her serious injury. The company that made the machine, Musclematic,
has known for the past year that this problem existed, but the company took no steps to warn people who owned or used these machines of the problem. If Amanda sues Musclematic she will probably file a products liability claim. If she does, if she wins the case, and if she receives an average award from a jury, Amanda will receive:
a. over $10,000 b. over $100,000 c. over $500,000
d. over $1,000,000
e. an order for specific performance
d
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Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices
Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers? A) advertising B) personal selling C) sales promotions D) direct marketing E) public relations
When revising the résumé, what should be emphasized?
A) Format B) Channel and medium C) Scannability D) Distribution methods E) Clarity and conciseness
Which of the following is NOT true of after-dinner speeches?
a. It doesn’t have to make a point. b. It depends on your ability to organize your speech’s content in an imaginative way. c. It requires creativity and lightheartedness. d. It maintains a sense of decorum and good taste.
A producer is not likely to receive ____ from an industrial distributor.
A. selling activities in local markets B. market information about consumers C. aggressive promotion of its brand D. reduced capital requirements E. a reduced financial burden from customers