One advantage of NON-primetime programming is that

a. the audience is more diverse for each show.
b. the audience is more loyal to the shows.
c. HUT levels are typically higher than primetime.
d. HUT levels are typically lower than primetime.


b

Communication & Mass Media

You might also like to view...

A neighborhood watch group reflects on what it has done, what remains to be done, and how well it has performed so far. It is at the _____ stage in small group interaction

Fill in the blanks with correct word

Communication & Mass Media

Groups only serve task goals concerns

Indicate whether this statement is true or false.

Communication & Mass Media

Owners of TVs with a _____ can identify and block objectionable programming

a. A-chip b. C-chip c. P-chip d. V-chip

Communication & Mass Media

Define "peripheral" route, as outlined in ELM

What will be an ideal response?

Communication & Mass Media