Define "peripheral" route, as outlined in ELM
What will be an ideal response?
A kind of shortcut to avoid the hard work involved in exploring the implications of arguments and evidence.
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Ahmed is always the most organized member of his group. He encourages the group to plan ahead, never misses a deadline, and develops lengthy "to do" lists of tasks for the group to follow. Which Myers-Briggs personality trait best describes Ahmed?
a) Sensor b) Judger c) Intuitive d) Perceiver e) Thinker
Targeting audiences with low incomes, who are governed by the psychological perspective that what happens in life is not under their control, is an example of:
a. demographic segmentation b. social class segmentation c. psychographic segmentation d. geodemographic segmentation
Which part of the body plays a key role in expressing your thoughts and especially your emotions and attitudes?
A) Your eyes B) Your face C) Your mouth D) Your hands
How are interpretations different from facts?
A. They aren't different; facts and interpretations are the same. B. Interpretations are objective, whereas facts are subjective. C. Interpretations are the same as descriptions, whereas facts are more similar to attributions. D. Facts speak to what occurred, whereas interpretations speak to the meaning of what occurred.